$5 for a beer? Wow. Ballsy but understandable operating under the make hey when the sun shines concept as Jamaican business people do ALL the time. Bella's been in biz for a long time...
That said I find it hard to believe that most if not all the places don't jack their prices up even by 100JMD per beer/drink when the bus rolls in. Most participants are not coming back to No Limit or Pee Wees or Bella Donnas. Maybe places like Xtabi and Pushcart might not increase their prices but they already charge a buyer-market price all the time. The smaller places see this as an opportunity to make a little sumting while that sumting is going on.
And then what about Lenbert's "bratta"? It would make sense to me that he's getting a likkle on the side for bringing a busload of 50 hard drinkin' folks to a place they might never see otherwise...and that could account for the price hike on drinks for them...
Just thinking out loud...