I have found it to be the polar opposite Jitterbug and I don't like to go to the beach but I have enjoyed my times there. Now, I've never been there at around sunset but I have been mid day to late afternoon - always a decent crowd at the bar, chill vibe on the beach - in no way a party hardy place but a nice and relaxing scene. I think what I love best about the place is being able to pull up a lounger on the beach, which is deep and be comfortable in my people watching without being asked to buy something every 10 minutes. That and they make a killer Lemon Daiquiri.
I've also found the staff to always be very attentive. I know the owner and the manager for many years and have seen both go out of their ways to talk to and introduce themselves to their guests - very outgoing and lovely women.